Beauty Supply in West Des Moines: Braiding hair, Hair care, Wig supplies
Walk in for braiding hair, human hair bundles, wigs and care products in Countryside Village. Not sure what to buy? Ask at the counter and a stylist will match it to your hair.
- 1903 EP True Pkwy, Suite 307, West Des Moines, IA 50265 · Countryside Village
- Monday to Saturday, 10 AM to 7 PM · Sunday, 11 AM to 7 PM
- (319) 217-8250
What's on the shelves
A few of the lines we carry, from braiding hair to edge control.
Braiding hair
Pre-stretched packs for knotless braids, box braids and twists.
Boho and curly hair
Pre-stretched boho curls and deep-wave braiding hair.
24k Gold hair care
Shampoos, conditioners and oils from the 24k Gold line.
Edge control
Edge control and holding gels that keep edges laid all day.
Braiding gel
Braiding and twisting gels for neat, frizz-free parts.
Curl care
Curl custards, mousses and leave-ins from Mielle and more.
Kids’ hair care
Gentle leave-ins and conditioners for kids’ braids and curls.
Wig install supplies
Lace wig glue, adhesives and install basics.
Why shop with us
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What our stylists use
We stock the braiding hair, bundles and care products our own stylists reach for in the salon chair.
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Help when you want it
Browse on your own, or ask at the counter and a stylist will match length, texture and colour to your hair.
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Open seven days
Walk in any day of the week. Easy parking right outside in Countryside Village.

Find the store
Lovely Hair1903 EP True Pkwy, Suite 307
West Des Moines, IA 50265
(319) 217-8250
The beauty supply shares its floor with our salon in Countryside Village. Park right outside and come straight in.
| Monday to Saturday | 10 AM to 7 PM |
|---|---|
| Sunday | 11 AM to 7 PM |
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1903 EP True Pkwy, Suite 307, West Des Moines, IA 50265 Get directions
Beauty supply questions
Do I need an appointment to shop?
No. Walk in any time we're open. If you'd like a stylist to help you choose, you can book a short shopping session ahead.
Do you sell braiding hair for knotless braids?
Yes. We keep pre-stretched braiding hair in the lengths and colours we braid with most. If you're booking braids with us, ask your stylist how many packs to buy.
Can someone help me match bundles or a wig to my hair?
Yes. Ask at the counter, or book a beauty supply session and a stylist will match length, density and texture with you. The deposit comes off anything you buy.
Do you carry the 24k Gold hair care line?
Yes, next to our shampoos, conditioners, oils and edge products. Stock changes often, so call the store if you need something specific.
Where are you, and where do I park?
1903 EP True Pkwy, Suite 307, West Des Moines, in Countryside Village. There's parking right outside.







