Personal Information
Name, email address, shipping and billing address, phone number, and payment details provided during checkout or account creation.
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Privacy Policy
This policy explains what information we collect from site visitors and customers, how we use it, when we share it with service providers, how long we keep it, and the choices available to you depending on your location.
Introduction
Welcome to LovelyHair (“we”, “our”, or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make a purchase from us.
This policy applies to visitors, customers, and people who contact us through our website. By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please refrain from using our services.
We will never sell your personal information to third parties. Your data is used to operate our store, fulfil orders, support customers, improve the website, and comply with legal obligations.
Information We Collect
We collect information you provide directly to us, as well as data collected automatically when you use our site.
Usage Data
Pages visited, time on site, device type, browser, IP address, and referring URLs collected automatically through standard store tools.
Order Information
Products purchased, order history, wishlists, and any communications you send to our support team.
Cookies & Tracking
Session cookies, preference cookies, analytics tags, and marketing pixels used to improve store performance and personalization.
How We Use Your Information
We use the data we collect to operate, maintain, and improve our services. Depending on your location, our legal basis may include fulfilling a contract with you, complying with legal obligations, pursuing legitimate business interests, or relying on your consent where required.
- Process orders — fulfil, ship, and manage your purchases and returns.
- Customer support — respond to inquiries, complaints, and feedback.
- Email communications — send order confirmations, shipping updates, and promotional offers where permitted or with your consent.
- Site improvement — analyse site usage to improve navigation, content, and product offerings.
- Marketing — show relevant ads on platforms such as Google and Meta based on browsing and purchase activity.
- Fraud prevention — detect and prevent fraudulent transactions and unauthorized access.
- Legal compliance — meet obligations under applicable law and respond to lawful requests.
Sharing Your Information
We do not sell your personal data. However, we may share it with trusted third parties in limited circumstances:
- Shopify — our ecommerce platform that powers our store and core transaction workflows.
- Payment processors — providers such as Stripe or PayPal that handle payment data under PCI-related standards.
- Shipping carriers — couriers and logistics partners who deliver your orders.
- Analytics providers — tools that help us understand site performance and visitor behaviour.
- Marketing platforms — providers such as Google Ads and Meta for advertising and retargeting.
- Legal authorities — when required by law, court order, or to protect the rights and safety of our customers and business.
Where data is processed in another country, we take reasonable steps to ensure appropriate safeguards are in place through platform protections, contractual commitments, or other recognised transfer mechanisms where applicable.
Cookies & Tracking Technologies
We use cookies and similar technologies to keep the store working, remember preferences, measure performance, and support marketing. If a consent tool is shown in your region, you can manage non-essential categories there in addition to your browser controls.
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the site to function, including cart, login sessions, and checkout. | Shopify session cookies |
| Preference | Remember settings such as language, currency, and saved items. | Currency selector, region |
| Analytics | Collect aggregated or pseudonymised data on site usage. | Google Analytics |
| Marketing | Help measure campaigns and show more relevant advertising. | Meta Pixel, Google Ads |
You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Access — request a copy of the personal data we hold about you.
Correction — ask us to correct inaccurate or incomplete data.
Deletion — request that we delete your personal data where permitted by law.
Opt-out — unsubscribe from promotional emails at any time using the link in the message.
Data portability — request your data in a commonly used, machine-readable format.
Object or restrict — object to certain processing or request restriction where applicable.
Residents of certain regions, including the EEA, UK, and some U.S. states, may have additional privacy rights under local law. We assess and respond to requests in line with the laws that apply to your request.
To exercise any of these rights, please contact us. We aim to respond within 30 days where required by law, though some requests may take longer depending on complexity.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, resolve disputes, enforce agreements, or comply with legal obligations.
- Order data — may be retained for up to 7 years for tax and accounting compliance.
- Account data — retained while your account is active and removed when no longer needed, subject to legal obligations.
- Marketing data — retained until you unsubscribe or request deletion.
- Analytics data — may be retained in aggregated or pseudonymised form for up to 26 months depending on platform settings.
Security of Your Data
We take the security of your personal information seriously and use a number of safeguards to protect it:
SSL Encryption
Data transmitted between your browser and our site is encrypted using SSL/TLS.
PCI-Aware Payments
We do not store full card details. Payment data is handled by established payment providers.
Access Controls
Only authorised team members can access customer data, and only when required for support or fulfilment.
Incident Response
If a reportable breach occurs, we will investigate and notify affected users or authorities as required by law.
Despite these measures, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and protect your account credentials.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to investigate and delete the information where appropriate.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements. When we do, we will revise the last updated date at the top of this page.
For material changes, we may also notify registered customers by email or provide a prominent site notice when required.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
LovelyHair — Privacy Inquiries
Website: lovelyhair.shop
Email: support@lovelyhair.shop
Contact Page: lovelyhair.shop/pages/contact
Response Time: Within 24–48 business hours
