Inside the LovelyHair salon and beauty supply in Countryside Village, West Des Moines: braiding hair walls, wig shelves and hair care

Lovely Hair: Hair salon, Wig shop, Beauty supply, In West Des Moines

Braids, locs, natural styles, sew-ins and wig installs by stylists who take their time, plus a beauty supply and wig wall you can shop at your own pace.

  • 1903 EP True Pkwy, Suite 307, West Des Moines, IA 50265 · Countryside Village
  • Monday to Saturday, 10 AM to 7 PM · Sunday, 11 AM to 7 PM
  • (319) 217-8250

Services and prices

Bring your own hair or unit for installs, sew-ins and customization, or buy it here.

What you can count on

  • Your stylist, by name

    Pick the stylist you want when you book. That is who does your hair.

  • Style and price, agreed first

    Show us your photo. Before the first braid we settle the size, the length and the total, and your deposit comes off that total.

  • Shop at your own pace

    Browse the supply room and the wig wall on your own, or ask a stylist to walk it with you. Either way, take your time.

Meet the stylists

Every stylist here has a specialty. Read about them, then book the one whose work you love.

  • Nesah

    Stylist

    Wig installs, sew-ins, braiding, wig customization, medical wigs and hair loss consultations

  • Cleopha

    Braider

    Braiding and natural styling

  • Damarisse

    Braider

    Braiding and natural styling

  • Laura

    Loctician

    Starter locs, retwists and loc styling

Visit us

Lovely Hair
1903 EP True Pkwy, Suite 307
West Des Moines, IA 50265
(319) 217-8250

We are in Countryside Village on E.P. True Parkway, just off 19th Street, with a big shared parking lot in front of the door. Raccoon River Park and Holiday Park are a few minutes away, and Historic Valley Junction is about five minutes east.

Opening hours
Monday to Saturday10 AM to 7 PM
Sunday11 AM to 7 PM

Been in already? Leave us a Google review

1903 EP True Pkwy, Suite 307, West Des Moines, IA 50265 Get directions

What clients say

  • Absolutely love my braids! The parts are incredibly neat, the tension is perfect without being too tight, and the service was wonderful. I’ve already received so many compliments. I will definitely be back! 🌟

    Kate · Feed-in braided ponytail

  • I love the hair. Stylists' hands are tender and the braids don’t hurts. I will definitely come again in the future

    Solang · Boho knotless braids

  • I love my hair

    Elice · Knotless braids

  • It was very neat, and very well done.

    Keonna · Feed-in braids

  • Thanks so much for the hair. I really love it. And your customer service was amazing 🥰🥰🥰

    Odette E. · Braiding

  • Braided with tender hands, and the beads don't hurt at all. The lines are neat and the hair looks beautiful. I absolutely love it.

    Nicole D. · Braiding

Questions we hear a lot

How much do braids cost?

Braiding starts at $80. The total depends on the style, the size and the length, so we agree the price with you before we start. Your deposit comes off that total.

How long does an appointment take?

Knotless braids take three to six hours, sew-ins three to four, and a glueless install one to two. Bring a charger and something to watch. We will keep you comfortable.

Do you sell braiding hair here?

Yes. Our beauty supply is in the same room as the chairs, and it stocks braiding hair, including X-Pression pre-stretched and Ultra French Curl packs, plus kids' packs. Pick your hair when you arrive, or ask your stylist which pack and how many your style needs.

How does the deposit work?

You pay a small deposit, from $25, when you book. It holds your slot and comes straight off your bill. You can reschedule free up to 48 hours before your appointment, and the deposit moves with you.

Do you braid kids' hair?

Yes. Book under braiding and tell us the child's age and the style in the notes, so we can plan the right amount of time.

Is a medical wig fitting private?

Completely. The room is yours for the whole appointment, there is no clock, and you are welcome to bring someone with you.

Can I just come in and shop?

Yes, during opening hours. If you would like a stylist to walk the supply room with you, book a shop-with-a-stylist session and your deposit comes off what you buy.

Where do I park?

Right outside. Countryside Village has a large free lot in front of the salon.

A stylist finishing a client's knotless braids in the LovelyHair salon. Lovely Hair Salon, West Des Moines. Your chair is ready: pick your stylist by name and book with a deposit. 1903 EP True Pkwy, open 7 days. Book Now.